Brand Positioning in an Increasingly Crowded Digital Market
Today’s digital marketplace has companies competing for the same customers across websites, social media channels, search engines and online marketplaces. Given the sheer number of brands offering identical products and services, it takes more than good-looking imagery or frequent marketing campaigns to stand out. Businesses require a unique selling proposition that gives customers a reason […]
The Business Benefits of Investing in Branding Before Marketing
Many companies start marketing initiatives without first establishing what their brand stands for. They spend money on advertising, social media and content but don’t build an identity that people can identify with and trust. Branding is the base that makes marketing more effective. A clear reputation, solid positioning and consistent messaging allows a business to […]
Why Startups Build Features Their Customers Never Use
If you are building a product, that is exciting especially for startups competing with other companies in this saturated market. A common mistake, however, is that people assume a product adds more value when it has fewer features. But the truth is that customers regularly only use a small subset of an application. Unused features […]
